Case Study Tesco Business Essay

Case Study Tesco Business Essay In UK one of the fast growing business sectors is retail industry. Retail market is set to increase by 15% over the next five years, taking its value to just over  £312bn (UK retail futures 2011: sector summary, data monitor). Retailing consists of sales goods to the consumer from a fixed location. Where, the consumer can buy the product what their needs. Retailing may include subordinated services, such as delivery. This makes the consumer life easy. They are close to the customer. Today people are busy, they don’t have too much time for buy the convenience goods searching different place for the different product. They want everything in the same place. Which will save their time and makes life easy. Now a day, every retailer is a Brand by their own name. Consumer fells proud to be a consumer of a particular retailer. Every retailer has the different marketing policy with the different segments of market. Every time they are bringing something new to the customer to attra ct with their brand or to be a proud consumer with the brand. In UK there are many retail shops, like – Sainsbury’s, ASDA, ALDI, Co-operative, Summerfield, Tesco etc. Among them here we will look at Tesco. TESCO Plc: Tesco Plc, is one of the leading retailer in UK market. It’s a British international grocery and general merchandising retail chain. Now, Tesco is the UK’s largest retail market chain. UK’s largest supermarket chain Tesco plc is operating their business with the different countries of Europe, USA and Asia. In 1919 Jack Cohen bought a shipment of tea from T.E. Stockwell and used those initials and added the first two letters of his own name, the brand TESCO. According to the data of Feb’10, Tesco has 4811 stores in different location with 440,000 employees. Which revenue was  £62.54bn (Feb’2010). Tesco has six different categories of store. Which are differentiated by size and range of product sold. Tesco extra Tesco sup erstore Tesco metro Tesco express One stop Tesco Home plus According to TNS Worldpanel, Tesco’s share of the UK grocery market in the 12 weeks to 27 December 2009 was 30.5%, up 0.1% on 12 weeks to 27 December 2008 largely in line with the increase of the other four largest supermarkets. Supermarket Market Share December 2009 +/- from December 2008 Tesco 30.5% à ¢- ²Ã‚  0.1% Asda 16.9% à ¢- ²Ã‚  0.1% Sainsbury’s 16.3% à ¢- ²Ã‚  0.2% Morrisons 12.3% à ¢- ²Ã‚  0.5% Club Card – Innovation Introducing Clubcard – the loyalty card is the great innovation for Tesco. In 1995, Tesco launched the Clubcard which is operated by Dunnhummby Limited, a private company now majority owned by Tesco. After two slight amendment to the design it was re-launched in 2005. But in 2007, it becomes most popular. Customer can get 1 clubcard point by spending  £1 around thousands of product range. When customer shopping at Tesco, customer can also get double point on sp ecial offers. For every 100 clubcard point customer will  £1 voucher. When tesco offers for double clubcard point the number of card holder increased by 1million in 2009/10 market year. Tesco have recently launched both Iphone and BlackBerry application to collect the clubcard point.

Infant Car Seat Products Essay Example | Topics and Well Written Essays - 1000 words

Infant Car Seat Products - Essay Example The company uses great fabric such as cotton and lycra that washes and wears. Tchou Tchou offers functional infant car seats at affordable prices. The company offers infant car seats at great colours and styles for kids. For more than seventy years, Tchou Tchou has been committed to providing the highest levels of quality, service and safety in day-to-day business. Tchou Tchou has a history of excellent employee retention and employee loyalty. About ninety percent of the company's factory workers speak English as a second language. This free replacement campaign is meant to help meet customers' high expectations of Tchou Tchou's products. Kathy Dolan, Tchou Tchou CEO states that "the responsible handling of product defects is an integral part of our customer service." Tchou Tchou is actively seeking out wholesalers, supermarkets, specialist traders and retailers who received infant car seats with between 1st January 2008 and 31st April 2008. For this purpose, we have established a special service hotline and service email address. All issues concerning recall procedure can be clarified at +43 4524 500 1777, 7.00 am - 5.00 pm, CET and service.infantseat@tchou.com. Headquartered in Pittsburgh, PA, Tchou Tchou is America's leading brand in infant car seat. The company has extension offices in Canada, Mexico and Australia. In 2008, Tchou Tchou employed 6,000 American workers and paid US $ 20 million dollars in taxes. The company is an equal opportunity employer. Contact person for press enquiries: Terry Calloway Tchou Tchou PR Group 6112 Pittsburgh, PA Tel.: +43 (0) 4524 500 1777 terry.calloway@tchou.com Rationale of the Press ReleaseThere are several issues I had to consider while composing the press release. The first one is the integrity and goodwill of Tchou Tchou. I had to safeguard the integrity of the company by stressing that it is a good corporate citizen: it has provided many jobs and paid taxes. The second issue is I had to highlight that the company is known for employee retention and loyalty. This shows that it is a caring company. The third issue is the emphasis on consumer safety and protection over and above the company's profitability. The company presents a voluntary recall and product replacement program. The company assigns persons to attend to complaints and inquiries. The press release states that the company is more than seventy years in existence. The fourth issue is the importance of presenting a positive outlook on this company defect. I had to include the basic facts in the press release such as the pieces of glass that are included in the product that resu lted in this voluntary product recall. I excluded the data on an irate customer who called up to bring our attention on the defect. This was unimportant and it does not help in coming out a press release with a positive tone. I also excluded the data on pinpointing the exact store which sold the product which had pieces of glass on it. This was unimportant and it will just generate negative press for the retailers whom the company also needs to protect. The fifth issue was to present a helpful

Expansion of an Irish College IBAT into Mexico Essay

Expansion of an Irish College IBAT into Mexico - Essay Example Strategic and operational management are linked with each other. Strategic management aims to provide direction, guidance and boundaries of operational management (Steiner, 1997, p.4). Therefore Strategic planning is the process of developing and maintaining a strategic fit in between the organizations capabilities and goals along with the changing marketing opportunities (Kotler, 2008, p.34). The project report is about the expansion of an Irish Collage ‘IBAT’ in Mexico. Thus for this reason PESTEL analysis is carried out to understand the macro environment of Mexico, along with an analysis is conducted upon the education sector of Mexico. When a brand move into a new place it has to face cultural difference which needs to be tackle properly and for which human resource team needs to work effectively so that the business and the employees can adapt to the new culture and environment. Thus IBAT can take the opportunity of the growing education sector of Mexico and add to its advantage. Macro Environment The Macro environment consists of framework, PESTEL. The PESTEL framework aims to categories the environmental influences into six main types which include political, economical factors, social, technological factors, environmental and legal factors. It is essential for mangers to understand the key drivers of change and also the impact of these factors on market, industries and also on individual organization (Johnson, 2008, p.65). Political factors: The basis of Mexican politics lies in the context of modernizing the elements. With the above context certain ongoing trends have appeared in the recent years such as modernization of politics and anchoring of democracy. Regional politics is widely dominated by the local entrenched strongmen who often tend to represent families who have been powerful during the colonial times (Klepak, 2008, p.3). But the country faces some political risk which is based on many possibilities. The first and foremost risk arises from terrorism and drug violence, corruption, congressional Stalemate and Guerrilla activity and sabotage. Therefore, the above factors may put an immense risk on the political condition of Mexico (Schtulmann, 2010). Economical factors: Mexico is ranked as an upper middle income country by the World Bank. In Mexico poverty is widespread, about 44% of the Mexican population lives below the poverty line. The economy of Mexico grew by 5% in 2010 after a recession experienced by the Mexican in 2009 during the phase of global economic crisis. The country’s tax revenue as a percentage of GDP was about 17.5% during the recession which was recorded the lowest among the OECD members. Mexico is among the popular tourist destinations across the globe. It has attracted about 21.3 million tourists in 2010 and has become the tenth most popular tourist destination. Thus tourism has contributed to the economy of the country and has recorded about $11.8billion (US State Department, 20 11). Social Factors: Mexico is one of the most populous Spanish countries in the world. About 76% of the Mexican people live in the urban area. The population of Mexico City is about 22million making it one of the largest concentration of population in Western Hemisphere. Mexico has been able to made significant changes in education sector and the literacy rates over the past few decade have decreased drastically. According to a report of World Bank, enrollment at the primary level is universal and more amounts of children are completing their primary education. Technological Factors: The future of Mexican population depends largely on the utilization of knowledge so that the country is able to meet the economic,